To have an effective and Successful email marketing, you need to know about the Services Providers, How to avoid spamming and how to read the metric
Email Marketing Service Providers
Have you ever thought and wondered how your mails are being delivered to recipients? For example, Mails from Gmail or Yahoo are routed through email service called Simple Mail Transfer Protocol (SMTP) to your recipient email service.
Do you also know that there are limitations to number of emails to be send on daily?
You cannot send 500 emails per day from your Gmail, Yahoo & more than 100 from a Hotmail Account. And you cannot also use any of the usual emails service for email marketing.
If you are a marketer or always sending newsletters, events and announcements for your company via email to thousands of addresses daily, then you need to get a dedicated email sending service.
This dedicated email sending service that will ensure your emails are delivered and also show you other activities happening to your sent email.
I will be telling you the most common Email marketing services providers with their price comparison.
You can check out some of the Email marketing services providers.
How to Avoid Spamming in Email Marketing?
The following rules are to be taken to avoid being marked as SPAM
- Do not use phrases like “Click here!” or “Once in a lifetime opportunity!”
- Do not use too many exclamation points!!!!!!!!!
- DO NOT USE ALL CAPS, WHICH IS LIKE SCREAMING AT THE TOP OF YOUR LUNGS VIA EMAIL
- Do not use bright red or green coloured fonts.
- Using bad content. This one’s broad, but important.
- Do not Create an HTML email that’s nothing but one big image, with little or no text. Spam filters can’t read images, so they assume you’re a spammer trying to trick them.
- Do not use the word “test” in the subject line. Agencies can run into this issue when sending drafts to clients for approval.
- Do not send a test to multiple recipients within the same company. That company’s email firewall often assumes it’s a spam attack.
- Do not send to inactive lists. These are lists which have not engaged in the campaigns through opens and clicks. Because subscriber engagement is a huge part of getting emails into the inbox, when an ISP sees low engagement rates they will often begin to bulk the campaigns to the spam folder. Then they will block the domain and IP addresses used to deliver those campaigns.
- Do not send to stale lists. Permission generally goes stale within about 6 months, so if your subscribers haven’t heard from you within that timeframe, you’ll need to reconfirm.
- Always include a Text version of your email if you are sending html emails.
- Always use Spam checkers before sending your emails.
- Maintain a Good Text to Image Ratio.
- Avoid large attachments and certain attachment types.
You can also test your emails to avoid spam. This can be done by using spam checking services like MailingCheck, this offers a free downloadable tool for Windows that uses a Spam Assassin to check the email.
If you prefer not to download a software, then you can send your mailing list to IsNotSpam service and they will check other important items that has to do with email delivery. Mail-tester is an alternative service to test your list.
Analytics and Tracking
Analytics is an important tool you need in email marketing. This helps to have a detailed report on what is happening to your email. Always ensure that analytics is setup before sending emails, many companies provide analytics.
Tracking is what brings about the analytic report, it shows the result of the email campaign. Below are tracking measures:
- How many customers opened our email?
- How many have clicked on any link or clicked to any “Call to Action” button?
- How many of them marked our email as Spam?
- Who unsubscribed from our mailing list?
- How many bouncing emails are still there?
Definition of terms in Analytics and Tracking
- Open Rate – If you have a low open rate, then you have to make your email subject and content more appealing and try sending the email in different schedules.
- Click Rate − The number of people, who clicked a link in your email as well as the total number of times these links were clicked in your email. The goal of your email is to get the reader to take action. If this metric is low, maybe the quality of your content is not where it needs to be or not that compelling. Make sure your links and “Calls-to-Actions” are visible.
- Bounces − The number of people who did not get your email, e.g. their email account could not be to avoid bounces, make sure your email list is clean from bouncing addresses. This list should prominently have those email addresses, which have been collected from a signup on your website, or having them opt-in to receiving special offers from you, once they make a purchase.
- Unsubscribe − The number of people who removed their email from your list by a link posted at the bottom of the email.
- Forward − The number of people who forward the email using “Forward to Friend” at the bottom of the email. The email platforms can not capture data of people clicking the actual forward link in their email client.
- Complaints − The number of times a contact reports your message as spam in their email client. Similar to unsubscribe, to avoid complaints, and make sure you are not spamming your customers,